Video trends. Are you prepared for what is changing in today's video marketing?

When it comes to video marketing, the landscape is always changing. What was popular last year may not be so popular this year. That’s why it’s important to stay on top of the latest video trends. Here are a few video trends that you should be prepared for in 2019:

1. Increased Focus on Mobile Videos With the rise of smartphones, it’s no surprise that mobile video consumption is on the rise. In fact, according to a report from Cisco, mobile video traffic will make up 75% of all global mobile data traffic by 2022. This trend is only going to continue to grow, so it’s important for businesses to make sure their videos are optimized for mobile viewing. This means creating shorter videos that can be easily watched on a small screen.

2. More Live Videos Live video is another trend that’s on the rise. Thanks to platforms like Facebook Live and Instagram Live, it’s easier than ever for businesses to connect with their audience in real-time. Live videos are perfect for announcements, Q&As, and even behind-the-scenes looks at your business.

3. More Interactive Videos As video consumption continues to grow, businesses are looking for ways to make their videos more interactive and engaging. This is where interactive videos come in. Interactive videos are videos that allow viewers to interact with the content in some way. This could be anything from choosing their own adventure to answering questions throughout the video.

4. More Personalized Videos Personalized videos are another trend that’s on the rise. Thanks to technology, businesses can now create videos that are customized for each individual viewer. This could be anything from using their name in the video to tailoring the video content based on their interests. Personalized videos are a great way to make your audience feel special and build a deeper connection with them.

5. More Video Ads As video marketing continues to grow, so does video advertising. Video ads are a great way to reach a wider audience and promote your product or service in a creative and engaging way. These are just a few of the video trends that you should be prepared for in2023. Keep these trends in mind as you create your video marketing strategy and you’ll be sure to stay ahead of the curve.

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