Digital marketing refers to the practice of promoting products, services, or brands using digital technologies. This can involve a wide range of tactics, such as social media marketing, content marketing, search engine optimization (SEO), email marketing, online advertising, and more. The goal of digital marketing is typically to reach and engage with customers online, and to encourage them to make purchases or take other desired actions. Digital marketing allows businesses to reach a larger audience than they would be able to through traditional marketing methods, and it can be an effective way to connect with customers where they are spending time: on the internet.