There isn't a single "best" digital marketing strategy that will work for every business. The best strategy will depend on your business goals, target audience, and resources. However, there are a few key elements that should be included in any effective digital marketing strategy:

1. Identify your target audience: Who are you trying to reach with your marketing efforts? Defining your target audience will help you create more targeted, effective marketing campaigns.

2. Set clear goals: What do you want to achieve with your digital marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or increase sales? Setting clear goals will help you measure the success of your campaigns.

3. Develop a content strategy: Content is a key element of any digital marketing campaign. Determine what types of content you want to create, and how you will use it to reach your target audience and achieve your goals.

4. Use SEO to your advantage: Optimizing your website and content for search engines can help you improve your visibility and attract qualified traffic.

5. Utilize social media: Social media platforms can be a powerful marketing tool, but it's important to choose the right platforms for your business and create a plan for how you will use them.

6. Consider paid advertising: While organic reach on social media and search engines can be limited, paid advertising can help you reach a larger audience and drive targeted traffic to your website.

7. Analyze and optimize: Use analytics tools to track the performance of your campaigns and identify areas for improvement. Continuously optimize and adjust your strategies based on what's working and what's not.