Digital customer acquisition refers to the process of attracting and acquiring new customers through digital channels such as social media, websites, email, and search engines. It is an important aspect of digital marketing and can be a cost-effective way to reach a large audience. Here are a few things you should consider when it comes to digital customer acquisition:

1. Identify your target audience: It's important to have a clear understanding of who your ideal customers are and where they can be found online. This will help you target your marketing efforts effectively and reach the right people.

2. Use multiple channels: Don't just rely on one channel for customer acquisition. Use a mix of social media, email marketing, search engine optimization, and other tactics to reach potential customers.

3. Personalize your marketing: Personalized marketing is more effective than generic marketing, so try to tailor your messaging and offers to specific segments of your audience.

4. Use data and analytics: Use data and analytics to track the performance of your digital customer acquisition efforts and make data-driven decisions about what works and what doesn't.

5. Optimize for mobile: More and more people are using their smartphones to browse the internet, so it's important to make sure your website and marketing campaigns are optimized for mobile.

6. Focus on customer experience: The customer experience is crucial for acquisition and retention, so make sure you're providing a seamless and enjoyable experience for your customers.