Digital marketing refers to the process of promoting products or services using digital technologies, primarily on the internet, but also including mobile phones, display advertising, and any other digital medium. There are many different frameworks that can be used to guide the development of a digital marketing strategy.

One framework that is often used is the SOSTAC model, which stands for:

• Situation analysis: This involves analyzing the current market situation, including the competition, the target audience, and the unique selling points of the product or service being offered.

• Objectives: Setting clear, measurable, achievable, relevant, and time-bound (SMART) objectives for the digital marketing campaign.

• Strategy: Developing a plan for how to achieve the objectives, including the channels and tactics that will be used.

• Tactics: The specific actions that will be taken to implement the strategy, such as creating content, running social media campaigns, or using paid advertising.

• Action: Implementing the tactics and executing the plan.

• Control: Measuring and analyzing the results of the campaign to ensure that it is meeting the objectives and making any necessary adjustments.

This is just one example of a digital marketing framework, and there are many others that can be used depending on the needs and goals of the campaign.