A digital marketing strategist is a professional who specializes in developing and implementing marketing campaigns that promote a company or brand's products or services online. They are responsible for creating and executing a marketing plan that will effectively reach the target audience and achieve the desired marketing objectives. The digital marketing strategist works closely with the rest of the marketing team and often collaborates with other departments, such as sales, customer service, and product development, to ensure that the marketing efforts are aligned with the overall business goals.