Digital marketing is important because it allows businesses to reach and engage with consumers where they spend much of their time: online. By creating a digital marketing strategy and implementing various digital marketing tactics, businesses can reach and connect with their target audience through social media, email, search engines, and other digital channels.

Digital marketing is important because it provides businesses with a way to reach and engage with customers that is both cost-effective and measurable. Traditional marketing methods, such as print ads and television commercials, can be expensive and difficult to track the success of. With digital marketing, businesses can reach and connect with their target audience in real-time, and track the success of their marketing efforts using analytics tools such as Google Analytics.

In addition, digital marketing allows businesses to target specific segments of their audience, which can be especially useful for small businesses with limited marketing budgets. By targeting their marketing efforts to specific groups of consumers, businesses can get the most value for their marketing dollars and reach a larger audience.

Overall, digital marketing is an essential part of modern business, as it allows businesses to reach and engage with consumers where they spend much of their time and to track the success of their marketing efforts.