Digital marketing is important because it allows businesses to reach and engage with consumers where they spend much of their time: online. Digital marketing encompasses a wide range of tactics and strategies, such as social media marketing, content marketing, search engine optimization, email marketing, online advertising, and more. By using these channels, businesses can reach a larger audience than they would through traditional marketing methods. In addition, digital marketing allows businesses to track the effectiveness of their campaigns in real time and make adjustments as needed, something that is not possible with traditional marketing methods.