Influencer Marketing Guide
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Influencer marketing is a form of marketing in which brands partner with individuals who have a large following on social media platforms such as Instagram, TikTok, and YouTube. These individuals, known as influencers, promote the brand's products or services to their followers, who are considered a highly targeted audience.
To start an influencer marketing campaign, a brand must first identify the influencers who align with their target audience and values. This can be done by researching influencers in their industry, looking at metrics such as engagement rate and follower count, and considering the influencer's aesthetic and content.
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