Pay-Per-Click (PPC) Guidbook

Pay-Per-Click (PPC) Guidbook

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Pay-per-click (PPC) is an advertising model in which advertisers pay each time a user clicks on one of their ads. This is typically done through platforms such as Google AdWords, Bing Ads, and Facebook Ads, where advertisers can create and run campaigns targeting specific audiences and keywords. PPC can be an effective way to drive targeted traffic to a website and generate leads or sales. However, it can also be costly if not managed properly, as the advertiser pays for each click regardless of whether it results in a conversion. It is important to have a clear understanding of your target audience and goals, as well as to continuously monitor and optimize campaigns for maximum ROI.

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