Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a product or service. The goal of social media marketing is to increase brand awareness, generate leads, and drive sales. To achieve this, businesses can use a variety of tactics such as creating engaging content, running social media ads, and interacting with customers on social media. It is important to have a clear strategy in place and to consistently post and engage with followers in order to see results. Additionally, it is essential to monitor and measure the success of social media campaigns in order to make data-driven decisions and optimize future efforts.